Increasing the Amount of Recycled-Content in Packaging

As consumer demand for recycled plastics increases, sustainable packaging leaders look to post-consumer resin (PCR) as one of the best tools in the industry to help create a circular economy. This means companies are racing to increase recycled content in packaging.

There are already a few early adopters who have embraced PCR, such as PepsiCo and Aveda. Read on to learn about those companies and others, which aim to stimulate end markets faster.


In 2015, PepsiCo increased the use of recycled PET by 4 percent to 139 million pounds. Not only that, but PepsiCo’s brands are led by Naked Juice, a company that eliminates the use of virgin PET feedstock in its bottles, helping to save 25% of the energy that’s used in normal manufacturing processes.


85% of Aveda’s skin care and hair styling products use PET bottles or jars that are made of PCR. This personal-care products manufacturer, uses 100% PCR HDPE in packaging its new shampoo and lotion products. Thanks to Aveda’s commitment to the environment and its use of post-consumer resin, these packaging changes reduce the need of virgin resin by 600 tons every year.

Seventh Generation

Seventh Generation uses PCR when and where possible, as it aims to manufacture all packaging from recycled and bio-based materials by 2020. Made from 80 percent recycled HDPE, Seventh Generation launched in 2016 its innovative 100-oz laundry detergent bottle, created with 17% bio-based PE and three percent colorant.


PCR can also be implemented into transport packaging, like reusable crates or incidental packaging components. PakTech’s 96% PCR handle for beer cans has already been adopted by many craft breweries.

Applying PCR in packaging portfolios

By 2020, with consumers increasing demand for recycled packaging, Target aims to create three new end markets for recycled materials. Not only that, but the company also focuses its efforts on replacing conventional polyester with recycled plastic in home products, accessories and owned-brand apparel.

This article was adapted from Packaging Digest